TOOLS
HAVE A SHORTER LINK
AUTORESPONDER Do you give web site visitors the opportunity to download a
free trial of your product or service with the intention that they will
come back and purchase? How are you following up with these visitors?
Asking them to fill out a form and immediately giving them the download
on the next page is not the best way to generate a quality opt-in list.
Collecting accurate opt-in information from these visitors is essential
to follow up education and making the sale. Download giveaway opt-in conversion is extremely simple when
done with the correct process. Unfortunately many businesses are
leaving significant profits and subscribers on the table by using the
wrong methods.
USE AWEBER, YOU WON'T REGRET ! Wrong Way: A visitor comes to your site and they fill out a form to
request your free download. Upon submission of the form they are taken
to your thank you page where you provide the link to download. This person has been given your download but you have not
given them a reason to subscribe to your list. They might have given
you a fake email address and in all likelihood did give you a fake
email knowing that they just need to get to the next page to receive
your information. Since you can't follow up with them you might have
lost a sale. Correct Way:
USE AWEBER, YOU WON'T REGRET !
Insert the AWeber opt-in form on your site. Within eye site of
this form provide information about the importance of subscribing to
your list. Add value to your list by giving them compelling reasons to
subscribe. Make it clear that the download link will be provided in the
email they receive after confirming their subscription. On your thank you page (or redirect page) they are taken to
after they fill out the form you need to provide information on
verifying. Verified opt-in allows you to ensure that the person
subscribing did so with his or her own email address and didn't provide
a fake or malicious email. Let the visitor know that they should check
their email inbox. Tell them what the subject line of the email says so
they know what to look for. Convey that they must click on the link
inside to verify and receive the download link to your product. In the autoresponder they receive after verifying, give them
the download link. Since they are subscribed to your list and have
confirmed that the address they provided is valid you can effectively
follow up providing more information about using the free or trial
software, training tips, and further benefits or features earned by
becoming a customer.
USE AWEBER, YOU WON'T REGRET ! Using these techniques you are sure to increase your sales
when converting free downloads to paid customers.
Conversion Secrets for Free Downloads to Paid Customers
By Sean Cohen
Learn more about effective email follow up.
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